I’ll admit it. I’ve never been good at selling.
At least, I think so…
You see, when I think of the word sell, I think of the sleezy, untrustworthy, pushy salesperson. And that’s not who I want to be.  I realized, however, this has to stop – especially in this economy.
I’m seeing people who aren’t as good as I am getting the clients I should be. (And believe me, many of these  people are pitching me for Startup Spark, so I see a ton of PR crap.)
So I’m looking for a new strategy and will be experimenting to bring in more sales …read more

Scientists have discovered the part of the brain that makes buy when they see marketing.
The region, in a primitive part of the brain, is activated when we are faced with unfamiliar choices.
And the research has shown it’s the cause of why bright new packaging or a snappy logo can make products sell. Scientists believe novelty-seeking is an ancient impulse that evolved because sampling the unknown can have big advantages, allowing our ancestors to discover new nutritious foods, or find better places to live.
So now we know why.
But how do you make it work for your business?  Find out more at …read more

Everything else is…

How you market is important. Are you being authentic? Are you targeting the right prospects? Are you following up?
How you treat customers is important. Are you providing the best level of service possible? Do you genuinely care about them?
How you manage your money is important. Are you watching every penny? Are you questioning every purchase? Are you making sure your accounting and bookkeeping are up-to-date?
How you treat employees is important. Are you treating them with respect? Are you encouraging them to buzz market?

The best businesses aren’t necessarily those selling the best stuff. The best businesses are those that …read more

Without customers you have no business.
That sometimes gets lost in the excitement of starting a new business. People want to build the next cool thing. People want to get funding and buy Aeron chairs. People want to strategize, plan and meet. People want to dream.
Nothing wrong with that, but where’s the revenue coming from?
What?!? We need revenue? Aside from the few examples of companies that barely had any revenue or were losing money hand-over-fist and still sold for millions of dollars, most of us have to go out and earn a living, and yup, we even need to turn a …read more