FOOA and Future of Search Marketing

Ron Belanger – Future of Search Marketing – Understanding the consumer 2.0 (Yahoo)
We think a lot about the tech…we should think about the people doing the search
We think about web2.0 as collaborate and share. We think a lot about the consumer. So what do we know? they are overworked and overwhelmed. Compared to 72, the average US worker works 20% more. But they are addicted to leisure. Spend 8% of earnings on leisure (compared to saving 1%). they are information junkies, which has helped drive search business. 7 years …read more