In the report, Oakes had said, “It wouldn’t be sensible to focus your accommodation website around the term ‘luxury Wynberg villa’ if there is no demand for it.” And that is definitely a good point to consider. Why would you be using such a keyword if there are no people searching for that? Who would then be finding their way to your site?

Indeed, keywords is not everything. You would also have to look if there would be traffic coming in for the keywords you would be using.

Post from: EveryJoe

Expert Still Holds On To Importance Of Keywords

As part of the study, it was also found out that in the United States, companies are spending half of their online marketing budget on SEO. And that is perhaps one of the main reasons as per the increase of expenses on SEO.

MarketingSherpa’s research director, Stefan Tornquist, has mentioned, “It’s designed to be one-half yardstick with benchmarks and standards for success and one-half inspiration with explorations of what’s working, what’s not and what’s on the horizon.”

Post from: EveryJoe

30% Expenses On SEO

Now I must have gotten your attention already. So you’re asking me now just how to go about with that. Well, it is fairly simple. With a little tweaking on the HTML, you could go a long way.

First off, before you upload your image, make sure that it is properly named. You can put in the relevant keywords as the name of the image. Then you could upload it. Those sites which host images take the name of the image and use it as part of the permalink of the image.

Then, when you are using the image already on the site, make sure that you describe it with tags. How do you go about that? Just add alt=”description” in the code for your image. Well, here is an example:

<img src=”http://www.everyjoe.com/files/46/2008/07/scraper-sites.JPG” alt=”scraper site sample”>

Post from: EveryJoe

Using Images For Optimizing Your Site

Now, that’s the thing that we have to consider. A site’s content is important. It is actually very important that most people in the SEO industry say that content is king. It is what brings people to return to the site. Fresh and worthwhile content keeps readers and visitors hooked.

On the other hand, if the content that you put on your site is just all about adding keywords that are relevant to your site, that would not be helping your site that much. As experts say, what you should put in your site is fresh, relevant, and quality content. It is not the quantity that matters. It is always quality that keeps the visitors coming in.

Post from: EveryJoe

Content: Just How Does It Matter

And so this coming October 3rd, if you would like to learn more secrets, you can head out and be part of the SEO Seminar that the Monkey Design House is having at Birmingham NEC. This seminar would be having Marc P. Summers, an expert, and he would be sharing some of his top SEO tips.

Attending has been quite an enriching experience for some. Take Julie Leader who is from FunPartySupplies. She attended one of these seminars and now, she claims, “Since applying the methods that Monkey Design House showed us, our business has quadrupled within 4 weeks!”

Post from: EveryJoe

SEO Secrets Revealed

Now, if you would be advertising your site the old fashioned way – print, broadcast, and online – you would be shelling out quite a sum of money. The good thing about SEO is that you would be able to bring in more customers through the technique known as SEO. The disadvantage though of SEO is that it would mean having to spend much time on your computer. But the effects are great. This would be really a great thing to apply to your site if you have a small business going on.

What do you think about this one?

Post from: EveryJoe

Advertising Need Not Be Expensive

Here are 18 more PR5 directories where you can do directory submission.

Post from: EveryJoe

18 PR5 Directories for SEO Directory Submission

Julie Batten, an expert on the subject, has also claimed that if you do such, the effects would be greatly maximized. Now that is something that most sites do not actually have. You would be having a greater advantage because of that. See, come to think of it, it would be like difficult to add in your SEO techniques if the site is already built. It would be like putting up a structure and you would want some designs changed. If you want the structure to be done well, you put in your design ideas right when it is still under construction.

Makes sense, right?

Post from: EveryJoe

Build Your Web Site With SEO

• Static URL’s: Remember that all of your important pages should have short and static URLs and dynamic pages may follow those static pages. If unwanted lengthy URLs exist at your site then replace them with short.
• Footer: Don’t forget to place links for all important pages at the footer part of your index page. This allows your visitors to jump at important pages with just a single click.
• Robot.txt: Ensure that robot.txt is necessary at your website with apposite crawler notifications.
• XML Site Map: Nowadays an xml feed acts as a site map which includes all pages of your site and is really indispensable from crawler point of view and should be confined as a link at the index page or at the common footer portion.
• Canonical Issue: Nowadays optimization for Google is vastly required because maximum customers come at your site through it. Thus canonical issue should be solved first if exist.
• Common Header and Footer: a common header text and footer text within H2 tag should be placed at each of your web pages.
• Avoid Black Hat techniques: Achieving organic ranking and holding it for long time depends absolutely on white hat techniques and we should simply avoid all black hat strategies.

Any more tips that you may want to share about on-page optimization?

Post from: EveryJoe

Doing It On-Page (Part 2)

• URL Naming: If possible try to place your prime targeted keyword as your domain name. This will help you to advertise your business at the first impression.
• Title Tag: Decorate your title tag with your utmost preferable keywords of your business in a smart and eye checking manner.
• Meta Descriptions: Sketch your proper business announcement with simple words for catching concentration of the visitors who are searching similar kind of product or service which your website is going to deliver them. Possibly you can punch your keyword into that description but in a tricky way.
• Crawler Notification: All kind of search engine crawler notifications like SE robots instructions, website owner and publisher declaration, website language, copywriter name etc. should go from the Meta portion of all your web page.
• Image Optimization: Crawlers are unable to read images and the flash part of your web page but these images or flash is required to influence the visitors. Thus Optimize this images with suitable contents using Alt tags which reflects your proper business.
• Text Links: Use text links of all of your important pages of your site and if possible then try to avoid flash links, Java script links, image links etc.
• Keyword Density Checking: Modern SEO services told us that you should inculcate your keywords at your content and maintain the density with an ethical mode.
• Broken Link checking: Broken links are really very harmful for any site, thus don’t forget to check it first, if it exists then remove that from your site in a quick approach.

Post from: EveryJoe

Doing It On-Page