Training Brand Influencers

I’ve written before on my marketing blog about the importance of online influencers in terms of generating an online buzz about your brand which leads to word-of-mouth marketing, new customers and increased brand loyalty. 
Today, I came across a post on The Brand Elastic that discusses brand training, direct to consumers, which discusses how companies like BMW and Sephora are creating customer training programs such as the BMW Performance Driving School and Sephora University to teach customers how to get the most from the brand and products.
The post led me to think about the incredible possibilities training brand influencers could open.  …read more