As I mentioned in one of my earlier posts, I’ll be checking out what went out in SES London and what other learned and I came across this video interview of Adam Lasnik by Lee Odden.

Adam Lasnik is Google’s “Search Evangelist” and in this video he talked about some key information about duplicate content and rich media. Lee Odden asked Adam about what happens with content such as press releases which get syndicated many times on different websites. Based on experience and what I’ve been reading about that topic, Google’s algorithm with regards to duplicate penalty isn’t really 100% accurate.

Check out what Adam has to say about duplicate content.

Post from: EveryJoe

SES London : Interview with Google’s Adam Lasnik

Speakers include Mike Grehan, Kevin Ryan, Fredrick Marckini, Nick Carr, and Dr. Ralph Wilson.

Here are some of the things that will be discussed in this event.

• How search engines list Web sites for free and through paid placements
• How to get free “organic” traffic by building a site that pleases search engines and your visitors
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don’t!
• How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines
• What’s coming next in the constantly evolving world of Web search, and how you can profit from it.

Check out the conference agenda here.

For many SEO practitioners, if they have the money to spend,  this is the place to be and if you are in the US,  there’s another SES conference coming up this March 17-20, 2008 in New York City.

Hopefully within the next couple of days, I’ll be able to get some information from those who attended and share to you some of the hot items talked about there and hopefully, we’ll be able to learn what’s the latest in the SEO world.

[via searchenginestrategies.com ]

Post from: EveryJoe

SES London Starts Today