Right up at the top this week, well at no 2, is a video that at first glance is not commercial. It’s for ideablob.com, a place “where entrepreneurs and small business owners can share and grow their business ideas”. The people behind it are Avanta, a credit card and small business loan company, not your usual YouTube content provider. The video is not your normal video either, being an exploration about ideas and what they are, but at 1.2 million views, it looks like it caught the imagination somewhere.

Rudy Gay is busy promoting the Sprite Slam Dunk …read more

Ron Belanger – Future of Search Marketing – Understanding the consumer 2.0 (Yahoo)
We think a lot about the tech…we should think about the people doing the search
We think about web2.0 as collaborate and share. We think a lot about the consumer. So what do we know? they are overworked and overwhelmed. Compared to 72, the average US worker works 20% more. But they are addicted to leisure. Spend 8% of earnings on leisure (compared to saving 1%). they are information junkies, which has helped drive search business. 7 years …read more