Schlemiel, Schlemazal

I recently stumbled across this webpage from the Wisconsin Historical Society profiling an original Schotz brewery smock from the Laverne and Shirley show, a 70’s sitcom hit set in Milwaukee. For those who don’t recall, the show revolved around two bottle-cappers from the fictional Shotz brewery, Laverne and Shirley, and their two foils, Lenny and “Squiggy.” Lenny and Squiggy are also employed by the brewery, as truck drivers.
My beerSmarts triva cards state that the Milwaukee brewery Blatz was the inspiration for the brewery, whereas the Wikipedia entry on Laverne and Shirley (more credibly, in my mind) suggests that it …read more