Branding Topics That Got People Talking in 2007
December 23, 2007 by Susan Gunelius
Filed under Marketing
Today I took a look back at some of the posts that got people commenting and talking on Brandcurve in 2007, and I was happy to see a bit of a mix.
Naturally, the post I wrote about Paris Hilton around the time of her jail sentence drew some comments, but more interesting were the debates about the American Red Cross and Johnson & Johnson’s use of the red cross symbol. I also enjoyed re-reading the comments about Pepsi’s Sierra Mist Cranberry Splash product. I still haven’t found it in my local stores to try it!
Here’s a recap of some of …read more
Sierra Mist Cranberry Splash Back for the Holidays
November 10, 2007 by Susan Gunelius
Filed under Marketing
Pepsi-Cola’s (NYSE: PEP) Sierra Mist brand is re-introducing its holiday flavor for the second year in a row. Sierra Mist Cranberry Splash and Sierra Mist Free Cranberry Splash will be available for a limited time during the 2007 holiday season in 20-ounce and 2-liter bottles as well as 12-packs and 12-ounce cans.




