Skull Splitter Too Aggressive?

The award winning ‘Skull Splitter’ may be pulled from shelves in the UK amid claims that the branding is too “aggressive.” The Viking-branded bottles have too aggressive a theme, according to some consumers and a report commissioned by the Portman Group, an alcohol watchdog group.
The beer has been brewed by the Orkney Brewer for two decades and is named after Thorfinn ‘Skullsplitter’ Einarsson, the seventh Viking Earl of Orkney (947-977).
There is no word yet on an appeal.