In preparation for a blog post about Nigeria’s rebranding efforts, I thought I’d tackle a slightly lighter example of branding geographic regions.
Recently, the governor of Wisconsin, Jim Doyle, unveiled a new logo and tagline for the state. The logo features a silhouette of a person doing a cartwheel atop Wisconsin written in bold yet whimsical lettering. The tagline is “Live like you mean it.”
The new logo is the first step in Governor Doyle’s initiative to create a unifying competitive brand and followed his request to the Department of Tourism to explore what features differentiate Wisconsin from its competing – in …read more

I’ve been thinking about taglines today after hearing a story about a new small company who changed their tagline three times in the same year then wondered if that might hurt their brand.
That got me to thinking about the importance of taglines.  Of course, taglines are a great way to draw attention to one of the most important attributes of a brand’s image or mission, but can taglines pigeon-hole a company or brand, particularly a new company or brand that is just starting out and trying to find its place in the market?

In early August, Wired.com reported that NASA is looking for a new slogan.  Their first choice (which they’ve since relegated to the scrap pile) was, “NASA explores for answers that power our future.” 
What do you think?  Don’t like it?  That’s what the folks at Wired.com think, so they’ve put together a cool contest asking readers to submit new slogans for NASA then vote for the winner.  There is even a prize.  The author of the winning slogan will get a DVD of the space movie of his or her choice.
Here are a few interesting slogans (or plain funny slogans) that …read more