Small local businesses are the target for Yahoo’s new self-serve ad product. Yahoo wants businesses who normally advertise via search – or maybe don’t advertise online at all – to try using display ads. And My Display Ads is made just for them.

“This just opens up access to small advertisers, which we think is important to the overall market,” said Yahoo Sales Senior VP Joanne Bradford in AdAge.
The self-serve ad program boasts over 800 templates for advertisers to choose from — or they can use their own. Choices include flashing ads, animated pictures, scrolling text, and more.
Advertisers can purchase ads …read more

Online video ads have recently grown in popularity among advertisers looking to reach local audiences. One prime example of this is 911 Appliance, which is running online video ads through Jivox.
Owner Abe Nuno was looking to attract local San Diego-area customers to 911 Appliance. He created a professional-looking ad through Jivox’s DIY ad creation tool and then targeted his advertisement to reach customers in his service area.

He was able to run his campaign through Jivox for just $500. He runs the ads Monday though Friday and stops them on weekends. Because online video ads have proven to oftentimes generate twice …read more