Does Saying “I’m Sorry” Get You Any Business?

Bridget Wright — Fri, 15 Aug 2008 12:05:11 +0000

I was at a PTO Board Meeting this morning, and something interesting was brought up at the meeting that I think would benefit the business women here at Biz Chicks Rule. As business women, part of our job is marketing (of course), and often having to market to people and companies that you just prefer to not deal with. It’s just part of the business of being in business. We often have to deal with people that we would prefer not to.

Anyway, the interesting topic that came up was how we should approach local businesses in the community about educating them on things that the schools are doing, asking them to donate different things to the school, etc., etc. One of the ladies who is a small business owner talked about not “apologizing” for approaching the business, asking for (something). She said that we should be firm, direct but pleasant and simply “ask for the sale.” Don’t apologize, don’t sweat it and don’t (in some cases) take no for an answer.

Do you ever apologize when you market your business? Do you sing-song “I’m sorry” when marketing your wares? How do you approach businesses and ask for the sale?