Get Your Press Release to the Right People

Whether you are launching your new business, adding a new product line or beginning a new marketing campaign, getting your press release out to the right people is essential. If you are a small business and don’t have a PR company handling your press and publicity, it may seem difficult to identify targets for your pitch.
You can certainly distribute your press release through an online service or use a number of networking websites, but what if you want your pitch on a television newscast, on the radio or in the newspaper? That’s when you have to do a little legwork …read more