Twitter for small business
December 14, 2008 by Katherine Liew
Filed under Marketing
One of the most popular tools for online broadcast at the moment is Twitter, a microblogging platform which allows mobile updates and replies of 140 characters or less.
A key discussion point for businesses has been whether they should be using Twitter and other social media platforms with branded accounts or getting key staff to write.
There are plenty of examples with big brands – Dell, as a mostly online company, has an entire page for its Twitter accounts. This includes the brand name Twitter account (@DellOutlet), numerous Dell and tech news accounts and some very carefully managed staff accounts (like @StefanieatDell). …read more




