Snapple Turns Its Back on Quirky & Embraces Classy

Snapple is introducing a new logo and package design.  The whimsical brand that held a special place in consumers’ hearts is being refurbished, and a new high-class logo and package design provide the first tangible evidence of this branding about-face.
I have to agree with Armin from the Brand New blog in that the new logo and design are modern and clean.  Had they launched for a brand other than Snapple, I may not have a problem with them, but the new look just doesn’t seem to fit the Snapple brand image.