Friends Are Most Trusted Source on Internet

Social networking increases in importance when you consider the TNS report on who people trust on the internet. In a global sense 42% said that they trusted word-of-mouth recommendations which is now similar to the more traditional TV news (41%), online news (40%) and newspapers (39%).
When you look at the split between the US and Western Europe

You can see the overall importance of friends and getting a recommendation from friends rather than through traditional advertising. There is a wide spread in the trust level between newspapers and the TV across the countries. So when I saw this research what did …read more