Branding: An Intimate Experience

With the popularity of social media – viral marketing campaigns, blogs, twitter, etc – large corporations have the opportunity to listen to their customers and engage on a more personal level. This can lead to more transparency from the company as it communicates with its customers in real language and not through marketing speak.
Can we, as consumers, trust these big brands more because of a switch in tone? Do we assume that what they write on their blogs, what they tweet every hour, or what they tell you in a viral video is genuine rather than thoughtfully constructed and highly …read more