Study says social contribution creates brand loyalty

63% of consumers believe that companies spend too much on advertising and should spend it on a worthy cause…
This is just one of the findings to come out of the 2nd annual goodpurpose study conducted recently by Edelman.
In a recession, where companies need to find ways to keep delivering value to retain their customers it’s tempting not to worry about the environment or community projects. However, they might want to keep in mind that 55% of respondents said that even in a recession they would buy brands that support a good cause even if they are not the cheapest.
Even though …read more