Social media is becoming an industry in it’s own right, and just like every other rising star industry, the sheer volume of consultants clamouring to be your brand’s next expert can make any choice nearly impossible to make. The complexity of choosing the right solution and asking the right questions of the many available experts can put any executive off the decision indefinitely.
There are dozens of conversation monitoring solutions, hundreds of white label social networks, and the noise all those gurus, rockstars and experts make can serve more as a distraction than anything else.
The Social Media Club HQ has begun …read more

 
Social Media Club, the amazing international association started by Chris Heuer and friends, is starting a chapter in Vancouver, and I have the great pleasure and honor of leading the charge on this one.
Social Media Club’s main purpose is sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media. This facilitation of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share, and learn.
There are already a very large handful of social media …read more

The announcement came today that the Social Media Club has named an interim Board of Directors to help determine the organizations strategic direction and advance its goals. The Social Media Club, much like PRSA or IABC, is intended as a professional association to educate businesses, the general public, the marketing and advertising industries and more on the practice and craft of social media.
I’d like to extend a golf clap to fellow Vancouverite, Megan Cole and to fellow Secret Squirrel, Serena Ehrlich for gettin’ on the list. (psst, Megan, we’ll talk about what kind of help you’re going to need …read more