Have you seen the newest commercial for Disney the features the Muppets along with famous stars? Then you are missing out a finding about an opportunity for you to get a free ticket to a Disney Park.
Starting in January 2010, in a co-branding effort between Disney and non-profit organization, you can earn a free ticket to a Disney Park just by volunteering for a day. What this means is that you can volunteer at one of the participating non-profit organization and then afterwards you will earn a free ticket to a Disney Park.
The event is titled called “Give a Day. …read more

The word is out that Yahoo is going to launch a new global marketing campaign next week. The interesting thing about this new campaign is that it centers on Y!ou. The whole purpose is to “celebrate its connection with people and communicate core product enhancements” according to Yahoo.com. As they rollout their new global marketing campaign, they will do it in stages. The first stage will occur in the US on September 28 and then the second stage will occur on October 5th in the United Kingdom and India.
As I read about their campaign, I began to wonder how it …read more

Have you been looking for a way to be able to delegate your social media efforts to your virtual assistant and still be able to connect occasionally? Well Co-Tweet just might be what you are looking for because it allows you and those you grant access to use one Twitter account to tweet in a unique way.
When I signed up for my account, I did it because I wanted to be able to give access to my team to send messages to Twitter under my company name.  One of the unique things about Co-Tweet is that they allow you to …read more

Sara Lee Deli recently announce their fanpage on Facebook. When you visit it, you will see that when you become a fan, you will receive a $3 coupon. Now that’s a good encouragement to become a fan. Below is the actual announcement that you will see when you visit their fanpage.

Then once you become a fan on their Facebook fanpage, you should gain access to their coupon. Unfortunately, I received a message that they had reached their limit and to check back again later to see updates about their coupon. Yes, it was disappointing to receive this message after I …read more

In recent new from their Global news room, Sony Ericsson announced that they would be realigning their brand strategy to fuse entertainment and communication for their customers. They plan on doing this by adopting a new brand message, “make.believe” in collaboration efforts with the Sony Group.
As part of their rebranding, Sony Ericsson plans to add seven new color variations to the brand logo which is a “liquid identity” as shown to the right. The overall look will stay the same, just that the inside color will be used to create color variations.
Another component of their rebranding will be to involve …read more

Having a brand that makes your customers happy and ready to buy your product is the goal of every business owner. In order to have a successful brand, having a brand expert helping you develop your products’ brand is a good direction to take. Also understanding what to do after you have your brand developed is important for business owners to know.
This is part two of the interview with Raia King she continues to share about business branding with good advice that business owner can easy implement. In this blog post, she shares how you can find customers, manage your …read more

Sometimes a business may need to hire someone who has expertise in brand management so that your business brand can have a professional presentation. In hiring a brand expert, it gives a business owner the freedom they need to allow their to be developed.

Understanding the importance of brand equity is one of the things that Raia King does to help business owners build their brand. Brand equity refers to the value of a product’s brand based on it having its current brand versus it having a different one. Continue reading as she shares in two parts the importance of branding …read more

Continuation from yesterday’s interview with Linda Pophal about branding marketing your business. Read as she shares about brand marketing and how to apply it to your business.

Question 5: What does it mean for a business owner to look at their business, services and products “from the outside in”?
Another great question! As business owners we are intimately familiar with our business and its products or services and there is a strong tendency to believe that the world sees us the way we do. They generally don’t! Looking at your business, services and products “from the outside in,” means taking steps to …read more

One of the things I enjoy doing is interviewing business owners and industry experts via TwitInterviews.com. The purpose of this website is to allow me to conduct a live interview online that automatically update Twitter. In one such interview, I spent time interviewing Linda Pophal about branding and marketing a business.

Below is the actual interview that transpired where she shared key information about branding and marketing your business.
Question 1: Please introduce yourself and the key areas of your expertise? How long have you been involved in this area?
I’m Linda Pophal, owner/CEO of Strategic Communications, LLC, a company that helps individuals …read more

Having a unique branding message and being able to deliver it affectively, it key to having a successful business branding plan. To help business owners understand the importance of an effective business branding plan, I recently interviewed Ayesha Mathews-Wadhwa who is the owner of PixInk.info.
Below is the interview that I conducted with her via TwitInterviews.com recently. Once you have read over the interview, please feel free to leave your feedback and also contact Ayesha for more details on how she can help you develop a business branding plan.
Question 1: Welcome to your #TwitInterview. Please introduce yourself and the key areas of …read more