The Churn Rate in Social Media

When I worked in the cell phone industry one of the metrics that was always talked about was the churn rate.
Here is a decent explanation of it from wikipedia:
In its broadest sense, churn rate is a measure of the number of individuals or items moving into or out of a collection over a specific period of time.
This metric applies to social media and you don’t see a lot of people talking about it when it comes to marketing their social media profiles.
One thing I learned while blogging on myspace was that I could never rest on my laurels no matter …read more