How are people influenced online? This is an important part of understanding social media and important to understand as part of your networking approach. Razorfish have just published a report on what they call social influence defined as
“Social Influence Marketing is about recognizing, accounting and tapping into the fact that as your potential consumer makes a purchasing decision, he or she is being influenced by different circles of people through conversations with them, both online and off.”

It is a fascinating insight and a must read for people who network on the web to either build their personal brand or indeed …read more

If you’ve been paying any attention to the interwebs at all over the weekend, you’ll know exactly what I’m talking about when I mention the Motrin debacle. Before I get into my own personal opinion about this whole mess, let’s quickly recap the situation to date.
First, Motrin put out the following ad:

And then, the world blew up. Seriously pissed off moms alllllll over Twitter and on blogs, everywhere, railed against the commercial, against the company and against the product. They all took offense at the idea that Motrin was trying to use something they all loved (baby wearing) to sell …read more