Ben & Jerry’s: Amazing at Ice Cream, Bad at Social Media

I was reading Social Media Today, and Jennifer A. Jones posted about the new Ben & Jerry’s “community” site. She wasn’t very impressed about it, and frankly, neither am I.
The site, called Support Whirled Peace, is intended to support both a new flavour and Peace Day on September 21st, which is an annual event marked by the member states of the United Nations as an official day of “global ceasefire and non-violence.”

Jennifer’s post made me want to take a look at the site, and like her, I’m just not impressed. It’s cool looking, but it’s essentially just a …read more