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Sunday, December 6th, 2009

Sony Walkman Project

October 25, 2007 by Rachel  
Filed under Marketing

Sony Walkman Project

They finally got the video sorted out – here it is on YouTube.

An email from Immediate Future, the Sony PR team, the same ones who have been sending me stuff on the Sony Bravia Pay Doh ad, points me towards a new campaign, or Project, that is being rolled out for the Sony Walkman. There’s a new ad on UK TV airing tomorrow, again done by Fallon who did Sony PlayDoh for the Bravia (and Cadbury’s Gorilla). Sony Walkman, the first big market portable personal player, started the trend of having your music with you all the …read more


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