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Saturday, December 5th, 2009

Southwest Airlines – The No Fees Brand

May 31, 2008 by Susan Gunelius  
Filed under Marketing

Southwest Airlines – The No Fees Brand

In a market flooding with extra fees, Southwest Airlines is striking back with a no fees message.  Whether the cause is rising fuel costs or airlines trying to line their pockets, no one knows for sure, but consumers are feeling the crunch from the myriad of extra fees and reduced services that airlines are embracing. 
Here are a few changes being made by airlines in recent months that hurt consumers:

First bag fees (that’s in addition to fees for bags after the first that have already been in place for awhile)
No more pretzels and snacks or snack and beverage fees
Fuel surcharges
Fees for …read more


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