Is 2009 time to go green?

With the end of the year looming, everyone’s joining in on speculations of the trends and players to watch for 2009.
One of the big issues which has been floating around is whether implementing Corporate Social Responsibility (CSR) policies and ‘going green’ will give companies better performance in uncertain economic times.
The newly-released Nielsen Consumer Insight predictions for 2009 are that consumers will be less willing to spend on ‘green’ products.
Idris at the Marketing & Strategy Innovation blog has also argued that profits are going to take precedence over CSR.
So why do I still think you should be looking at being green …read more