var iamInit = function() {try{initIamServingHandler(320,447,133250,”http://pis.picapp.com/IamProd/Resources/Css/css2.css”)}catch(ex){}}()

Apparently what the beer drinking industry has really been holding out for are… trashy “celebs.” First comes the news that Jessica Simpson is the new face – and part owner – of Stampede Beer. Now, Brew Ha-Ha has learned that Drinks Americas Holdings Ltd. is collaborating with rock star Kid Rock to develop and market a domestic beer.
J. Patrick Kenny, CEO for Drinks Americas, said about the partnership:
Kid Rock is a reflection of great American rock and roll music and the American spirit, and we think we can create a beer in that same …read more

Just days after news broke that Jessica Simpson would be the new face of Stampede beer (no, I didn’t realize that they had an “old face” either), the ads have hit the trades. You can catch a glimpse at E.
And lest you think it’s all a big publicity fan, Simpson has a response for the haters:
Yes, I work out and take care of myself, but I also like a cold beer once in a while.
So there.

Technorati Tags:
beer, Jessica Simpson, Stampede Brewing

The most recent face of beer is, in fact, Jessica Simpson. The blonde singer/actress is not the spokeswoman for Stampede Light Plus, brewed by Stampede Brewing Co of Dallas, Texas (I’ll warn you before you click – the theme song is really annoying).
According to the Dallas Morning News, Simpson will appear in ads for the beer. Reportedly, she has also secured 15% of the brewery – no further details are available yet. Simpson has said that she is “always looking for ways to diversify my portfolio with good ideas and good people.” That portfolio expanded to …read more