Apparently what the beer drinking industry has really been holding out for are… trashy “celebs.” First comes the news that Jessica Simpson is the new face – and part owner – of Stampede Beer. Now, Brew Ha-Ha has learned that Drinks Americas Holdings Ltd. is collaborating with rock star Kid Rock to develop and market a domestic beer.

J. Patrick Kenny, CEO for Drinks Americas, said about the partnership:

Kid Rock is a reflection of great American rock and roll music and the American spirit, and we think we can create a beer in that same image. Having Kid Rock as a Drinks Americas partner is an exciting and big addition to our portfolio of icon brands. There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created with his support.

And um, that’s about it. Really. There’s no product yet. No brewery has been selected. Just a big marketing announcement. Are you as excited as I am? (please read with proper amount of sarcasm)

For those of you who haven’t been subjected to Kid Rock and his antics, here’s the quick skinny: Kid’s real name is Robert James Ritchie and he’s a few years shy of 40. He became popular about 10 years ago when he released the oh-so-cleverly titled Devil Without a Cause; it was his most successful album. Kid is mostly known for his off stage behavior including his strange relationship with former Playmate Pamela Anderson. He’s been arrested and cited for various criminal behaviors, usually assault related, including a fight at the MTV awards over Pamela Anderson with her ex, Tommy Lee.

In short, clearly a beer culture icon, no?

Post from: EveryJoe

Trashy “Celebs” Apparently Beer Drinking Draw

And lest you think it’s all a big publicity fan, Simpson has a response for the haters:

Yes, I work out and take care of myself, but I also like a cold beer once in a while.

So there.

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beer, Jessica Simpson, Stampede Brewing

Post from: EveryJoe

Jessica Simpson Beer Ad Debuts

The most recent face of beer is, in fact, Jessica Simpson. The blonde singer/actress is not the spokeswoman for Stampede Light Plus, brewed by Stampede Brewing Co of Dallas, Texas (I’ll warn you before you click – the theme song is really annoying).

According to the Dallas Morning News, Simpson will appear in ads for the beer. Reportedly, she has also secured 15% of the brewery – no further details are available yet. Simpson has said that she is “always looking for ways to diversify my portfolio with good ideas and good people.” That portfolio expanded to include a new perfume, Simpson’s “Fancy”, and beer as of this month.

I’m guessing that Stampede is trying to capitalize on Simpson’s new “country girl” image with the campaign – we’ll see how that works out for them. You can read what Beer Advocate had to say about it here.

Technorati Tags:
beer, Jessica Simpson, Stampede Brewing

Post from: EveryJoe

The Face of Beer is… Jessica Simpson?