Starbucks Launches Instant Coffee

Starbucks has been talking about tapping the instant coffee market for a while now. On Monday, all of their locations in the United States had Starbucks VIA Ready Brew — the name of Starbucks’ instant coffee.
Said Howard Schultz, the CEO and President of Starbucks: “We believe Starbucks VIA™ will change the way people drink coffee and where they enjoy it. It took 20 years for us to create a coffee that delivers Starbucks® coffee quality in an instant, and we’re excited to make that available throughout the U.S. and Canada.”
To convince customers to give Starbucks VIA Ready Brew a try, …read more