Starbucks: Real Food. Simply Delicious
June 14, 2009 by Kori Ellis
Filed under Marketing
Starbucks is set to launch a new marketing campaign “Real Food. Simply Delicious.” as they revamp their current menu. Their new menu will include a variety of baked good without high fructose corn syrup, artificial flavors or dyes, as well as low-calorie salads, breakfast sandwiches made with egg whites and other healthier options.
The campaign aims to attract the more health-conscious crowd. According to Reuters, the ingredient changes will include taking out the preservatives from most of their baked goods. Some of the new items are a banana walnut bread, a reduced-fat coffee cake and organic blueberry bar.
“Food has been the …read more




