When non-branding is the strongest of all

We often try to get complicated with marketing. We shout our messages. We create fancy logos. We make strategically designed displays.
But sometimes, non-branding can be the strongest tool of all.
Don’t believe me? I’d like to introduce you to the Japanese chain MUJI.

Image: Luxury Launches
MUJI, meaning ‘plain’, sells clothes, stationery, food and homewares. If you have ever been into an outlet, you will find minimal decoration, bright lighting, and products which at first glance look generic – no logos, plain packaging and simple design. The company rarely advertises and all you will see in their window is their logo and the …read more