New Moon and Star Trek Get Redone
February 26, 2009 by Ellen Ewart
Filed under Marketing
Slumdog, Doubt and Milk aren’t the only movies getting attention lately. New title treatments for New Moon and Star Trek are popping up online, getting fans hyped about the upcoming releases.
New Moon, the sequel to Twilight and part of author Stephanie Meyer’s series, is getting some buzz about the logo adaptation for screen. The original title treatment for all four books was quite plain, with emphasis on the accompanying image. This gave designers ample wiggle room when adapting the brand for screen; though it remains an exercise in drawing viewers in while not disappointing the already-crazy fan-base.
Twilight, the first in …read more




