Sean Kelly on The Marketing Secrets of Steve (Crikey!) Irwin

My b5media colleague and franchising expert, Sean Kelly, is a guest blogger here this week and has kindly offered the use of one of my favorites, a piece he wrote nearly a year ago on occasion of the death of the Australian crocodile guy, the improbable, one-off phenomenon, Steve Irwin.
The message is as pertinent as ever, for marketing, for business, for life.
Crikey! The Marketing Secrets of Steve Irwin
by Sean Kelly
“Crikey!”
I admit it. The first time I saw the goofy, over-the-top tv crocodile wrestler (Crocs RULE!) Steve Irwin I thought his major contribution to the world would be …read more