Apple’s Misstep on the Whole Transparency/Honesty Issue

You’ve heard every single social media/web 2.0 expert/pundit/blabbermouth/evangelist repeat it ad naseum:
Companies in this new world must be honest and transparent with their publics or face the wrath of their consumers. 
In this case though, the “wrath” might just be mere annoyance. 
Apple said that the reason they were pulling out of MacWorld is because they were scaling back on conferences. The direct quote from their initial release is: “Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.” 
Speculation about the ‘real reason’ Apple had pulled out was …read more