By Guest Blogger Adam Bullied
This is the second segment in a three-part series about Basic Strategy. Read Part I.
Determine Your Objectives
Before diving head first in to constructing a strategy for any given area of your business, you must first strongly consider what it is you are attempting to achieve. Ideally, this end result can be measured in some way to determine if the strategy was ultimately successful, and to keep it on track throughout its execution.
If you can’t clearly articulate the objective(s) you are trying to reach, chances are you will not be able to arrive at a clear path …read more

By Guest Blogger Adam Bullied
First, before starting an article on basic strategy – which can be as advanced and complicated as you’d like it to be – it seems fitting to define what it actually is. I find a lot of people throw the term around, but don’t really have a grasp on what it means.
In addition to that, it gets all mixed up because some folks, while they think they understand it, feel it’s “too fancy” for what their business needs right now.
I can say this without question – every single business in existence requires strategy. Multiple strategies. Even …read more