Study says in-game ads are effective

Ever wondered if in-game ads are viable? There’s a new study that shows us that it is. Double Fusion, an in-game ad company, boasts proof of the efficacy of video game advertising.

The research tested and determined the most significant factors which influence how gamers notice ads in games, including the type and depth of the ad placement, the type of the game, ad size, ad placement relative to the game camera, screen clutter, brand relevance to the audience, and other variables.
Key findings included the following:

75% of gamers engage with at least one ad per minute across most, but …read more