It’s interesting to watch how previous clients change their looks and strategy. Sunsilk in the US had the main tagline of ‘get some hairapy’, now it’s changed to ‘life can’t wait’. The first was all about the product, the second seems to be all about inspiring women and how they change their hair at different times of life. The audience has not changed, just the message – from practical to inspirational. They’ve changed the face of the brand from your’ best gay girlfriend’ to inspirational women – Marilyn Monroe, Madonna and Shakira. The brand …read more

Right up at the top this week, well at no 2, is a video that at first glance is not commercial. It’s for ideablob.com, a place “where entrepreneurs and small business owners can share and grow their business ideas”. The people behind it are Avanta, a credit card and small business loan company, not your usual YouTube content provider. The video is not your normal video either, being an exploration about ideas and what they are, but at 1.2 million views, it looks like it caught the imagination somewhere.

Rudy Gay is busy promoting the Sprite Slam Dunk …read more