Co-Branding: Sprint and Survivor

Recently Sprint and Survivor announced that they were going to co-brand the upcoming Survivor series. When two businesses decide to work together to brand an event, then they are participating in co-branding. Below is the cast of the current Survivor series.

As Sprint and Survivor co-brand to publicize this event, one has to wonder how this will affect both of their branding strategies. The purpose of co-branding is to help build the brand awareness for all those involved. Which means that the consumers of one brand is introduced to the consumers of the other brand.
If you decide to develop a co-branding …read more