Alotta news about rss-vertising the past days. Syndicate IQ is announcing a new RSS Ad serving platform. Stuart Watson, CTO and founder, explains “We can now deliver ads within RSS readers regardless of which article an individual subscriber is viewing and which reader he or she is using. Currently, subscribers use different readers, making it difficult to get ads delivered. We can auto-format an ad based on the reader type as well as deliver ads to an article opened by an RSS subscriber.” The solution will be more broadly deployed in the coming weeks… Meanwhile FeedBurner has designed a self-service …read more

Measuring and tracking RSS is becoming more and more important. Especially for marketers it is very interesting how many subscribers there are, with which readers they read and how many click-throughs are generated. As far as I know there are three big players in the stats-market at this moment: Feedburner, Pheedo and SyndicateIQ.
FeedBurner is probably the biggest player and offers a full range of services to help you track feed circulation, inform about readership, supply item stats and can help implement revenue-generating programs in your feed(s). Pheedo does the same thing, it creates tools that enables you to promote, analyze, …read more