Are You Informing Your Audience or Inviting Them?

Are You Informing Your Audience or Inviting Them?
 by Isabel Parlett
After a demonstration of “the Language of Connection” on a recent teleclass, one participant on my call said in amazement “I realize when I write about my business, I am so focused on giving the right information, that I forget that it’s a chance to invite people to be part of what I do.”
When we use the Language of Information, we give the facts. We essentially say “hey, on this day, at this time, I am offering this class, or my product goes on sale. Here’s what you’ll learn, here’s …read more