Target Dismisses Bloggers (& Customers) as Insignificant & Irrelevant

Target (NYSE: TGT) has a new brand message, “If you blog, we don’t want you.”  At least, that’s what they told Amy Jussel of ShapingYouth.org when she called Target last month to question a Target billboard ad she thought could be viewed as offensive.  According to the New York Times, Jussel called Target to question the company’s ad that depicted a woman laying spread-eagle on top of the Target bullseye logo with her crotch located dead center.
Target responded to Jussel with an email that offends yet another demographic group – bloggers.  A Target public relations person wrote to ShapingYouth.org saying, …read more