I’m still surprised to find so many clients and customers thinking that there product or service caters to everyone.
Find out why that’s so wrong in today’s Monday Media Marketing Minute.

A lot of us get really excited when we decide to start a business. It’s easy to be enthusiastic and a great business person should  be excited to do something they’re passionate about. But before you take the leap its very important to realize many of the misconceptions out there.
No matter what product you have or service you can provide, it’s easy to let your excitement get the best of you.
We’re bombarded with marketing messages telling us about all of these “get rich quick” stories and pounding out “how-to” books for every thing imaginable.
It’s important to understand that these are …read more

Why do so many companies fail? Often new business owners are so enamored of their new product ideas that they fail to do their research , or they ignore what the research tells them. It is important in product development to develop products that your consumer’s want, not simply what you desire to produce.
Here are some steps to find out more about your target market.
Step 1: Go to www.google.com
Step 2: Identify key words that describe your target market and service/product offering
Step 3: Run a search on each of those keywords
Step 4: Research the top 10 Sites that show up …read more

Have you every wondered what makes some start ups succeed when others fail?
In this exclusive audio series for Start Up Spark, I’ll be sharing the winning strategies that will help any small business owner build a solid foundation to achieve success.
Today’s lecture:
Know, Love & Trust Your Customer
So many start ups fail because owners think they have a really cool idea, but have never checked with their target market if the cool idea is cool enough for them.
While listening to this audio program, ask yourself this question: How can I improve the lives of my customers today?