Popular beef jerky brand, Jack Link’s is launching Matador–a new meat snack aimed specifically at teens with an action-driven lifestyle. According to the company, more than 41 million teens in the country spend an estimated $350 million on meat snacks each year.
“The quality of Jack Link’s products and popularity of the Jack Link’s brand continues to drive the growth in meat snacks and we look forward to bringing that same growth engine to the teen stick segment of the market,” said Jeff LeFever, director of marketing at Jack Link’s Beef Jerky. “Teens testing our new Matador snack stick have confirmed …read more

Interactive components are essential when you have a website or an ad campaign that is targeting teens and tweens. The content site Quibblo.com (which is owned by Pangea Media) features fun quizzes and surveys that are loved by this age group.
Recently Quibblo was running an advertising campaign for movie, Hotel for Dogs, which opened on January 16th.  The campaign was comprised of a personality quiz that matches users with one of the dogs from the movie, each of which has a unique personality. Take the Quiz.

The goal was to build awareness regarding the movie through the quiz and website. Since the …read more