Gillette has launched a new marketing campaign. The modernized version of their “The Best A Man Can Get,” the new campaign is titled “The Moment.” Before launching the campaign, Gillette conducted extensive research to get a deep understanding of men, their confidence and their doubts.
The new Gillette campaign will feature regular everyday men, as well as Gillette’s top pitchmen — Tiger Woods, Roger Federer and Derek Jeter — as they experience moments of doubt and overcome them to succeed.
The effort includes a 30 second TV spot which debuted during the Men’s Fitness Ultimate Athlete Event on June 20, 2009. The …read more

If you are going to be watching the Grammy Awards this Sunday night, look for something a little different in the Lincoln commercials.
Lincoln and its creative agency (Y&R Team Detroit) hooked up with DJ and Grammy-nominated music producer, Gary Calamar to create “Project Rising Stars: The Lincoln Music Video Challenge.”

The team partnered with Filmaka, an online community where filmmakers and other artists can create their own original content. The “Project Rising Stars” music-based video competition encouraged hopeful writers and directors to develop their own creative videos featuring the all-new 2009 Lincoln MKS.
Filmaka cleared the rights to 10 songs from of …read more