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Thursday, December 17th, 2009

Volvo: Boxy but Good (and Safe)

August 1, 2007 by Susan Gunelius  
Filed under Marketing

Volvo: Boxy but Good (and Safe)

Remember that advertising slogan, ”Volvo: Boxy but Good,” from the movie Crazy People?  In case you never saw it, Crazy People came out in 1990.  The plot involved an advertising executive, played by Dudley Moore, who reaches his breaking point and has a breakdown landing him in a mental institution where his fellow patients help him recover his sanity and career. 
One of the funniest parts of the movie includes a scene where the inmates help Dudley Moore’s character inject some truth-in-advertising to his campaigns.  My favorite was a print ad recommendation for Volvo.  The copy read:


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