Do you have a swipe file? The Golden Pencil tells you why you need one.

I hate to be the one to break the news to you.  But nothing is completely original anymore, so why are you trying to be – especially with your writing, whether it’s web copy, and advertisement or a direct mail piece.
Over at The Golden Pencil, I was reading about how one writer was having issues about not having ideas that originated with her.  And Anne gave some great advice: “It’s the expression that’s unique, or needs to be, not the idea itself.”
I also recommend starting a swipe file. It’s the practice of collecting ads and copy as a resource …read more