I have to hand it to the marketing people at Dow Chemical. If there was ever an advertising campaign that was further from the truth or done so in a more beautifully scripted way than “The Human Element” I have yet to see it. So I was somewhat relieved to find it on the top of the Greenwashing Index list – at least it is getting the right kind of exposure.
I was first aware of the campaign when I got a special issue of Smithsonian, the 37 under 36: America’s Young Innovators in the Arts and Sciences, which is, to …read more

We are an opinionated bunch here at the Business Channel so this month we’ve got some debates going on between blogs known as the Odd Blog Couple. Liz at Business and Blogging and I are tackling the question of how to handle companies which engage in potentially harmful behaviors.
Companies which engage in potentially harmful behaviors with results such as environmental dangers or distribution of unsafe products often simply pay a fine as damages and move on. Should the punishment for these behaviors include a public mea culpa?
My understanding of the term mea culpa is to take responsibility, to say it …read more