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	<title>EveryJoe &#187; Tim Walker</title>
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		<title>Why is Twitter winning when it isn&#8217;t the best?  It&#8217;s the swarm and peeps who win out.</title>
		<link>http://www.everyjoe.com/articles/why-is-twitter-winning-when-it-isnt-the-best-its-the-swarm-and-peeps-who-win-out-141/</link>
		<comments>http://www.everyjoe.com/articles/why-is-twitter-winning-when-it-isnt-the-best-its-the-swarm-and-peeps-who-win-out-141/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 18:08:30 +0000</pubDate>
		<dc:creator>Tris Hussey</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Jaiku]]></category>
		<category><![CDATA[Tim Walker]]></category>

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		<description><![CDATA[Tim Walker and I were chatting on Twitter this morning about Twitter, Jaiku, and Pownce.&#160; It started with my question: &#8220;How many folks here also update Pownce and Jaiku? Both have fallen off my radar, eventhough both have more features.&#8221;
Sure I could update both Pownce and Jaiku through Twhirl, but why?&#160; I don&#8217;t go there to check replies, conversations or threads.&#160; Through the conversation of tweets and DMs, Tim and I agreed that this smelled like a great blog post.&#160; He beat me to the punch:
Is that enough to explain its success? I don’t know — but I’d love to [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/why-is-twitter-winning-when-it-isnt-the-best-its-the-swarm-and-peeps-who-win-out-141/">Why is Twitter winning when it isn&#8217;t the best?  It&#8217;s the swarm and peeps who win out.</a></p>
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			<content:encoded><![CDATA[<p><a href="http://twitter.com/TWalk">Tim Walker</a> and I were chatting on <a href="http://www.twitter.com/">Twitter</a> this morning about Twitter, <a href="http://www.jaiku.com/">Jaiku</a>, and <a href="http://www.pownce.com/">Pownce</a>.&nbsp; It started <a href="http://twitter.com/trishussey/statuses/778006186">with my question</a>: &#8220;How many folks here also update Pownce and Jaiku? Both have fallen off my radar, eventhough both have more features.&#8221;</p>
<p>Sure I <em>could</em> update both Pownce and Jaiku through <a href="http://www.twhirl.org/">Twhirl</a>, but why?&nbsp; I don&#8217;t go there to check replies, conversations or threads.&nbsp; Through the conversation of tweets and DMs, Tim and I agreed that this smelled like a great blog post.&nbsp; He beat me to the punch:</p>
<blockquote><p>Is that enough to explain its success? I don’t know — but I’d love to hear what you think. Source: <em><a href="http://www.hooversbiz.com/2008/03/27/may-the-best-product-win/">May the best product win? &#8212; Hoover’s Business Insight Zone</a></em></p></blockquote>
<p>So what is it?&nbsp; For me it&#8217;s all about Newton.&nbsp; No, not the PDA, Sir Isaac.&nbsp; Inertia and momentum.&nbsp; Twitter started gaining <em>huge</em> amounts of momentum last year at SXSWi and by summer it became the <em>de facto</em> backchannel for tech events and conferences.&nbsp; Sure Pownce and Jaiku came out and offered interesting things.&nbsp; Pownce has groups, events, file sharing.&nbsp; Jaiku lets me (as I just noted on <a href="http://www.friendfeed.com/trishussey/">FriendFeed</a>) pull in other streams into my Jaiku stream.&nbsp; None of those things keep me there.&nbsp; I flirted with both services for a while (especially when Twitter was more than a tad wonky), but eh, Twitter kept pulling me back.</p>
<p>Bottom line the momentum and inertia that Twitter has built up means that, essentially, my friends are there.&nbsp; The people I want to chat with (in 140 characters or fewer), the news I want to get (and blog), the cool people I keep meeting (way to many to mention here&#8211;and I&#8217;d surely forget someone), and just the other &#8220;stuff&#8221; that goes on (I&#8217;m not too sure about this colour wars things, but hey).</p>
<p>Take MS Office vs WordPerfect.&nbsp; It was momentum and early marketshare that made this a battle over before it finished (I started with IE vs Firefox too, but I think the tide might be turning there).&nbsp; MS Office isn&#8217;t the greatest set of tools in the world, but we all are forced to save things in DOC, XLS, and PPT format, why?&nbsp; Because that&#8217;s what everyone else uses.&nbsp; Send an OpenOffice doc and you&#8217;ll get emails back that &#8220;I can&#8217;t open this&#8230;&#8221;.&nbsp; It isn&#8217;t better, it&#8217;s momentum.</p>
<p>Twitter got the momentum (and mindshare) early and has kept it.&nbsp; In spite of its failings, we stick with Twitter.&nbsp; Can it lose the lead and be replaced?&nbsp; Oh certainly.&nbsp; Look at Lotus 1-2-3 and Excel.&nbsp; Right now, though, Twitter just needs to stay stable and improve some key things and they will sail on.</p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/why-is-twitter-winning-when-it-isnt-the-best-its-the-swarm-and-peeps-who-win-out-141/">Why is Twitter winning when it isn&#8217;t the best?  It&#8217;s the swarm and peeps who win out.</a></p>
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