Heinz Make your own
More from Rebecca, who points me in the direction of another entry in the seemingly never ending stream of user generated advertisement promotions, this one from Heinz ketchup (US only), at the Top This TV challenge. There’s nothing too new here; it’s in conjunction with YouTube, it needs to be 30 seconds, you have to make it all yourself. At least in this one you win a cash prize of, what else, $57,000. IP rights are the same as most of these comps, once you reach semi-finalist stage, you assign all rights to Heinz. …read more




