In keeping with its strategic focus to revamp its stores, Toys R Us has also revamped its logo.  The new logo drops the quotation marks around the backwards R and moves the star graphic from it previous prominent position surrounding the R to a more subtle location within the R.  The letters have also changed slightly in size, spacing and color. Here are the old and new logos for comparison:

It’s been fifteen years since Sears produced its annual holiday Wish Book.  I remember circling toy after toy as I closely examined each page of the Sears Wish Book as a child.  I’m thrilled to hear Sears is bringing it back.
In a time when most companies are focusing budgets on in-store and online promotions, it’s great to hear Sears (NASDAQ: SHLD) is bringing back the nostalgic Wish Book for a new generation of children (and adults) to enjoy and wish big!  Unfortunately, this incarnation of the Sears Wish Book will only be 188 pages versus the 800+ pages that used …read more